London will become one of the first cities to have its own web domain suffix - .London – from next summer, it has been announced.
London Mayor Boris Johnson welcomed the news from ICANN, the body that deals with the assignment of domain names, saying that it was “an excellent opportunity to expand London’s digital presence, which in turn is set to generate funds to invest back into the city.”
The news follows the launch last month of four new generic top-level domain (gTDL) names that included words in Chinese and Arabic script after ICANN said it wanted to create a more globally inclusive internet.
Until now, only 22 approved gTLDs have existed around the world.
Akram Atallah, ICANN’s generic domains division president, said the release of new domains could be “the biggest change to the internet since its inception”.
He added: “In the weeks and months ahead, we will see new domain names coming online from all corners of the world, bringing people, communities and businesses together in ways never imagined.
“It’s this type of innovation that will continue to drive our global society.
source:THEDRUM magazine
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