Wednesday, 20 November 2013

The great memory rip-off

The great memory rip-off: Apple and Google ‘ripping off customers’ over extra storage

Apple and Google 'ripping off customers' over tablet memory
Shoppers are being ‘ripped off’ by the likes of Google and Apple (Picture: AFP/Getty)
Shoppers who stump up for tablets with extra storage space are being ripped off by the likes of Google and Apple, a watchdog has claimed
Some techies are forced to pay 1,200 per cent more for additional memory than it costs at market price.
A 32GB Apple iPad Air costs £80 more than the 16GB version.
However, Which? has accused the tablet giant of fleecing customers, as it only costs it £5.85 to include the extra 16GB in the device.
The consumer group claimed that Google also charged an extra £70 – or a mark-up of 1,000 per cent – for a 32GB Nexus 10 over its 16GB model.
Which? described the charges as ‘scandalous’ and said its report had revealed ‘shocking levels of profiteering by manufacturers over something as simple as a chunk of extra memory’.
Its editor, Richard Headland, said: ‘With tablets in demand this Christmas, buyers will be shocked to discover what a raw deal they’re getting on built-in memory.’
He has advised shoppers to buy a tablet with an SD or microSD slot, such as the Microsoft Surface RT, then to add a memory card ‘for a fraction of the cost’.
Unlike PCs, tablet storage is often difficult to upgrade. Most devices have a sealed design, which makes adding new hardware near impossible.
To compound the problem, the true amount of storage space on a new tablet is rarely the same as advertised on the packaging.
On a 16GB Samsung Galaxy Tab 3, only 10GB is left for a user’s files because operating systems and built-in apps take up space.
Apple, Amazon and Google made no comment over the allegations.
But Samsung told Which?: ‘Prices are generally determined by retail channels, market situation and the product’s life cycle.
‘It is Samsung policy to provide the most reasonable market price to customers.’

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